Website Privacy Policy

Last Updated: 7/30/2026

Scope

This Website Privacy Policy explains how Theaai Corporation, doing business as Thea ("Thea," "we," "us," or "our"), collects, uses, and discloses personal information when you visit or interact with our marketing website located at www.theastudy.com and any pages that link to this policy, collectively, the "Site."

This policy applies only to the Site. It does not apply to Thea's educational application or related services, which are governed by our App Privacy Policy available at https://www.theastudy.com/privacy.

The Site may use advertising cookies, social media pixels, and similar advertising technologies as described in this policy. These advertising technologies are not used in Thea's educational application.

Personal Information We Collect

We collect personal information relating to you, "Personal Information," as described below. The Personal Information we collect depends on how you interact with the Site.

Personal Information You Provide:

• Contact and Form Information. If you submit a form, request information, contact us, register for an event, sign up for updates, or otherwise communicate with us through the Site, we may collect information such as your name, email address, phone number, school or organization, role, and the contents of your message.
• Business and Institutional Contact Information. If you interact with us on behalf of a school, university, district, employer, or other organization, we may collect professional contact information, such as your name, work email address, job title, organization, and information about your organization's interest in Thea.
• Communications Information. If you communicate with us, we collect the information you provide in those communications, such as your contact details, message content, and any attachments or related information.

Personal Information We Collect Automatically:

• Log and Device Information. When you visit the Site, we automatically collect information such as your Internet Protocol address, browser type and settings, operating system, device type, referring URLs, pages viewed, links clicked, session duration, access dates and times, and similar technical information.
• Usage Information. We collect information about how visitors interact with the Site, such as pages visited, features used, forms started or submitted, content viewed, campaign source, and interactions with Site content.
• Location Information. We may determine your approximate location, such as country, region, or city, based on your IP address. We do not collect precise GPS location through the Site.
• Cookies, Pixels, and Similar Technologies. We and our partners use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the Site, remember preferences, understand Site usage, measure advertising performance, and, where permitted, support advertising measurement and cross-context behavioral advertising. Additional information is provided in the "Cookies and Similar Technologies" section below.

Information from Advertising, Analytics, and Business Partners:

• We may receive information from advertising and analytics partners, such as aggregated reports about ad performance, audience segments, campaign attribution, conversions, and Site interactions associated with our marketing campaigns.
• For business and institutional prospects, we may also receive professional contact information from marketing vendors, event providers, referral sources, or publicly available sources.

How We Use Information

We use Personal Information for the following purposes:

• Operate and secure the Site. To provide, operate, maintain, troubleshoot, protect, and secure the Site.
• Respond to requests. To respond to your inquiries, process form submissions, provide requested information, and communicate with you about Thea.
• Marketing and communications. To send newsletters, event information, product updates, and other marketing communications where permitted by law. You may opt out of marketing emails at any time.
• Analytics and Site improvement. To understand how visitors use the Site, measure performance, improve content and user experience, diagnose issues, and develop or improve our marketing and communications.
• Advertising measurement and attribution. To measure the effectiveness of our advertising campaigns, understand which content or channels are most effective, and attribute conversions or other actions to marketing campaigns.
• Advertising and audience-related activities. Where permitted by law and subject to your choices, we may use cookies, pixels, and similar technologies to help advertising partners measure, personalize, or improve ads shown to you on third-party platforms.
• Business and institutional outreach. To manage relationships with schools, universities, districts, employers, and other organizations, including sales, procurement, onboarding, and customer communications.
• Legal, safety, and compliance. To comply with applicable law, legal process, and regulatory obligations; enforce our terms and policies; detect, prevent, and respond to fraud, security, or technical issues; and protect the rights, safety, and property of Thea, users, schools, organizations, and others.
• Aggregated or de-identified information. We may aggregate or de-identify Personal Information so that it no longer reasonably identifies you and use that information for analytics, research, reporting, Site improvement, and other lawful purposes. Where we maintain or use de-identified information, we will maintain and use it in de-identified form and will not attempt to re-identify it except as permitted or required by applicable law.

Cookies and Similar Technologies

We use first-party and third-party cookies, pixels, tags, scripts, local storage, and similar technologies on the Site for the following purposes:

• Essential cookies. These are necessary for the Site to function, maintain security, remember privacy choices, and support basic Site operations. Essential cookies cannot be disabled through our cookie preference tool.
• Analytics and performance cookies. These help us understand how visitors interact with the Site, measure traffic, diagnose technical issues, improve Site content, and optimize performance.
• Advertising measurement and attribution cookies. These help us measure the performance of our marketing campaigns, understand which ads or channels led visitors to the Site, and measure conversions.
• Advertising and social media pixels. Where permitted by law and subject to your choices, we may use advertising cookies, social media pixels, and similar technologies from third-party platforms. These technologies may allow our advertising partners to receive Site events and related information to measure, personalize, or improve ads shown to you on third-party platforms.

We do not serve ads on the Site itself, but we may measure off-site advertising and related conversions.

You can manage your preferences at any time through the "Cookie Preferences" link on the Site. Where applicable, you may also use your browser settings or a browser or extension that sends a Global Privacy Control (GPC) signal.

For visitors in the European Economic Area, United Kingdom, and Switzerland, non-essential cookies and pixels will only load with your consent. You may withdraw your consent at any time through the Cookie Preferences tool.

How We Disclose Information

We disclose Personal Information in the following circumstances:

• Service providers. We disclose Personal Information to vendors and service providers that help us operate, secure, and improve the Site and conduct business operations. These may include hosting providers, security providers, analytics providers, communications providers, customer relationship management providers, event providers, and information technology providers. These parties are authorized to process Personal Information only as necessary to provide services to us and in accordance with our instructions, contracts, and applicable law.
• Advertising and analytics partners. We allow advertising and analytics partners to set or read cookies and receive Site events and related information to measure Site usage, measure and improve advertising campaigns, attribute conversions, and, where permitted, support cross-context behavioral advertising or targeted advertising. These partners may act as independent controllers or businesses for their own processing, depending on the partner and activity.
• Business and institutional contacts. For business and institutional contacts, such as school administrators, teachers, procurement personnel, or representatives of potential or existing customers, we may disclose professional contact information to customer relationship management providers, communications providers, event providers, and similar providers to manage outreach, support, and customer relationships.
• Affiliates. We may disclose Personal Information to our affiliates, meaning entities that control, are controlled by, or are under common control with Thea. Our affiliates may use Personal Information in a manner consistent with this Website Privacy Policy.
• Professional advisors. We may disclose Personal Information to lawyers, auditors, insurers, financial advisors, and other professional advisors where necessary for the services they provide to us.
• Business transfers. If Thea is involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or similar transaction, Personal Information may be disclosed to counterparties, advisors, and others assisting with the transaction and may be transferred to a successor or affiliate as part of that transaction.
• Legal, safety, and compliance. We may disclose Personal Information to government authorities, courts, regulators, law enforcement, or other third parties if we reasonably believe disclosure is necessary or appropriate to comply with applicable law, legal process, or lawful requests; enforce our terms or policies; detect, prevent, or address fraud, security incidents, or technical issues; protect the rights, privacy, safety, or property of Thea, users, schools, organizations, or others; or protect against legal liability.
• With your consent or at your direction. We may disclose Personal Information when you direct us to do so, ask us to share information, or otherwise consent.
• Aggregated or de-identified information. We may disclose aggregated or de-identified information that does not reasonably identify you. Where we maintain or disclose de-identified information, we maintain and use it in de-identified form and do not attempt to re-identify it except as permitted or required by applicable law.

Your Choices and Rights

Cookie Preferences

You can manage non-essential cookies and pixels through the "Cookie Preferences" link on the Site. If you reject non-essential cookies, essential cookies will still be used to operate, secure, and provide the Site.

Visitors in the EEA, UK, and Switzerland can withdraw cookie consent at any time through the Cookie Preferences tool.

Do Not Sell or Share / Your Privacy Choices

Certain U.S. state privacy laws define "sale," "sharing," and "targeted advertising" broadly. Our use of certain advertising and analytics cookies, pixels, and similar technologies may be considered a "sale," "sharing," or processing for "targeted advertising" under some U.S. state privacy laws.

You can opt out through the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link on the Site. We also honor Global Privacy Control (GPC) signals received from browsers or extensions, as required by applicable law.

Marketing Communications

You may opt out of marketing emails by using the unsubscribe link in those emails or by contacting us. We may still send transactional, administrative, legal, or service-related messages where permitted.

Access, Deletion, Correction, and Other Rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, or portability of your Personal Information, and to object to or restrict certain processing.

You may submit a request at https://www.theastudy.com/contact. We may need to verify your identity before fulfilling your request. Where permitted by law, you may designate an authorized agent to submit certain requests on your behalf, subject to verification.

Appeals

If applicable law gives you the right to appeal our decision on a privacy request, you may appeal by replying to our decision email or contacting us at https://www.theastudy.com/contact. We will respond as required by applicable law. If your appeal is denied, you may have the right to contact your state Attorney General or other privacy regulator.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Legal Bases for EEA, UK, and Swiss Visitors

If you are located in the EEA, UK, or Switzerland, our legal bases for processing Personal Information include:

• Consent. We rely on consent where required, such as for non-essential cookies, pixels, and similar technologies.
• Legitimate interests. We process Personal Information where necessary for our legitimate interests, such as operating, securing, and improving the Site; responding to inquiries; conducting analytics; managing business relationships; preventing fraud and abuse; and protecting our rights, provided those interests are not overridden by your rights and interests.
• Performance of a contract or steps before a contract. We may process Personal Information to respond to your requests, provide information you ask for, or take steps before entering into a contract.
• Legal obligations. We may process Personal Information where necessary to comply with applicable laws, legal process, accounting obligations, or regulatory requirements.

In addition to the rights listed above, visitors in the EEA, UK, and Switzerland may have the right to object to processing based on legitimate interests, request restriction of processing, request data portability, and withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

You also have the right to lodge a complaint with your local supervisory authority. Contact details for EU authorities are available at https://edpb.europa.eu/about-edpb/about-edpb/members_en, for the UK at https://ico.org.uk, and for Switzerland at https://www.edoeb.admin.ch.

International Data Transfers

The Site is operated from the United States. If you visit the Site from outside the United States, including from the EEA, UK, or Switzerland, your Personal Information may be transferred to and processed in the United States and other countries where Thea or its service providers and partners operate.

Where required, we use appropriate safeguards for international transfers. Depending on the context and the vendor or partner, these may include the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, and, where applicable, reliance on vendors' or partners' certification under the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, or the Swiss-U.S. Data Privacy Framework.

We also apply data minimization, access controls, security measures, and other technical and organizational measures designed to reduce transfer risk.

You can contact us at https://www.theastudy.com/contact to request more information about these safeguards and, where applicable, a copy of the relevant contractual commitments.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Website Privacy Policy, including to operate, secure, and improve the Site; communicate with you; manage business and institutional relationships; measure marketing performance; comply with legal obligations; resolve disputes; enforce agreements; and satisfy our operational, security, and compliance needs.

Cookie lifetimes and analytics retention periods are described in our Cookie Preferences center. For other information, retention periods depend on factors such as:

• the purpose for which we process the information;
• the amount, nature, and sensitivity of the information;
• whether we need the information to respond to your request or maintain a business relationship;
• legal, contractual, accounting, tax, or regulatory requirements;
• applicable limitation periods;
• the potential risk of harm from unauthorized use or disclosure; and
• our operational and security needs.

Children's Privacy

The Site is intended for a general audience and is not directed to children. We do not knowingly collect Personal Information from children under 13 in the United States or from children below the applicable age of digital consent in their jurisdiction.

If we learn that we have collected Personal Information from a child who does not meet these minimum age requirements, we will take reasonable steps to delete it. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at https://www.theastudy.com/contact.

We do not knowingly sell or share the Personal Information of consumers under 16 years of age, as "sell" and "share" are defined under applicable privacy laws.

Security

We implement commercially reasonable technical, administrative, and organizational measures designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is fully secure, and we cannot guarantee absolute security.

Profiling Statement

On the Site, we do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects.

Required U.S. Disclosures

Certain U.S. state privacy laws require that we provide additional disclosures about the categories of personal information we collect, the sources of that information, the purposes for which we use it, and the categories of recipients to whom we disclose it. This section applies to the extent required by applicable U.S. state privacy laws.

Categories of Personal Information We Collect

Depending on how you interact with the Site, we may collect the following categories of Personal Information:

• Identifiers, such as name, email address, phone number, IP address, cookie IDs, and similar identifiers;
• Customer records information, such as contact information you submit through forms;
• Internet or other electronic network activity information, such as browsing activity, pages viewed, links clicked, referring URLs, session duration, and interactions with the Site;
• Approximate geolocation information, such as country, region, or city derived from IP address;
• Professional or employment-related information, such as job title, role, school, district, university, employer, or organization, if you provide it;
• Commercial information, such as your interest in Thea products or services, event registrations, or requests for information; and
• Inferences, such as audience segments or marketing-related inferences derived from Site interactions or advertising measurement.

Sources of Personal Information

We collect Personal Information from:

• you directly, such as when you submit forms, register for events, sign up for updates, or contact us;
• your device and browser, including through cookies, pixels, logs, and similar technologies;
• advertising and analytics partners;
• business and institutional contact sources, such as event providers, referral sources, marketing vendors, customer relationship management providers, and publicly available sources; and
• service providers that help us operate, secure, analyze, and improve the Site.

Purposes

We collect and use Personal Information for the purposes described in this Website Privacy Policy, including to:

• operate, secure, and improve the Site;
• respond to inquiries and requests;
• send marketing communications where permitted;
• manage business and institutional relationships;
• conduct analytics and Site optimization;
• measure advertising performance and attribution;
• support advertising and audience-related activities where permitted by law and subject to your choices;
• prevent fraud, abuse, security incidents, and technical issues;
• comply with law and legal process;
• enforce our terms and policies;
• protect rights, safety, and security; and
• create aggregated or de-identified information.

Categories of Recipients

We may disclose Personal Information to the following categories of recipients:

• service providers;
• advertising and analytics partners;
• customer relationship management, communications, and event providers;
• affiliates;
• professional advisors;
• government authorities, courts, regulators, law enforcement, or other third parties where required or permitted by law or necessary to protect rights, safety, security, or legal interests;
• counterparties and advisors in business transactions; and
• other third parties when you direct us to share information or otherwise consent.

Sale, Sharing, and Targeted Advertising

We do not sell Personal Information for money. However, our use of certain advertising and analytics cookies, pixels, and similar technologies may be considered a "sale," "sharing," or processing for "targeted advertising" under some U.S. state privacy laws.

You can opt out through the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link on the Site. We also honor Global Privacy Control signals as required by applicable law.

Thea's educational application is governed by our separate App Privacy Policy. The advertising cookies, social media pixels, and similar advertising technologies described in this Website Privacy Policy are not used in the application.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that require a right to limit under California law.

Retention

We retain each category of Personal Information for as long as reasonably necessary to fulfill the purposes described in this Website Privacy Policy and as required or permitted by law, using the criteria described in the "Data Retention" section above. Cookie lifetimes and analytics retention periods are described in our Cookie Preferences center.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Changes to This Policy

We may update this Website Privacy Policy from time to time. When we do, we will publish an updated version and effective date on this page, unless another type of notice is required by applicable law.

Contact Us

If you have questions, need this policy in an alternative format, or would like to exercise your privacy rights, contact us at https://www.theastudy.com/contact or:

1201 Wilson Blvd. Suite 2110
Arlington, VA 22209